We have attended the most awaited event of this year – Haute Arabia Modest Fashion Awards 2015 held at The Shard; The Shangri-La hotel. This is their third year running of this event.
We were the Haute Arabia (HA) competition winners of 2015 and were very ecstatic to be a part of this year’s show.
Haute Arabia is an online fashion advertising consultancy, or an ‘incubator’ for established and new businesses. They ‘cherry pick’ products globally and across different brands to bring Arabian inspired fashion to their audiences. Do give their website a look as their merchandise ranges from home-wear, clothing to beauty.
My sister and I have been following Haute Arabia since their launch on Social Media. As we both adore Arabian modest fashion, HA host many inspirational modest fashion ideas for the wardrobe. We love the fact that HA brings the community of talented Artists/designers all onto one platform!
Each year, the designers come together to showcase their talents on the catwalk to fashion enthusiasts, prominent bloggers, fashion journalists, stylists and many more!
What I wore:
Choosing a dress for this years HA event was a challenge. However, with the help of bloggers and guests who have attended previous events was very helpful. I wanted an outfit which would compliment the theme of this event (Modesty & Modest Fashion) and secondly the location of course!
So, I present to you *drum rolls please* this custom-made dress I have designed 😀
This was a very comfortable yet effortlessly chic dress which complimented the elegance of the event. Initially, I was having second thoughts as I felt I would be too over-dressed for the event and did not want to look like a fool *blushes*.
The weather that day was beautiful but temperatures started to drop later on in the evening. Luckily, my dress kept me warm as the material was thick!
I could have opted for a different colored Hijaab, however was running out of time and played it safe with my favourite black Hijaab from Qatar (gifted).
You may recognise Habiba Da Silva (Life Long Percussion) from Instagram and Youtube. It was lovely to meet you Habiba 🙂
These two made the event a comfortable and an enjoyable experience. Sheuly (Editor, bottom left) from Your Personal Bridal Dreams (YPBD) online magazine and Rumena Make-up Artist of YPBD and Youtuber (bottom right), were also at the show. We enjoyed meeting you both and for the after-party too 😉
Bina from Aura Collections – it was lovely to meet you – finally! Bina has an online collection of beautiful kaftans; they are stunning! Do have a look! 🙂
The two beautiful ladies from Rosasha (Creative Director, Right and Managing Director, Left).
Rosasha retails Pashmina scarves from Turkey and of very fine quality too. Both ladies looking elegant in their scarves and were a pleasure to network with. Do check their Facebook and Instagram out!
We attended the second catwalk show @ 4:30pm held in one of the boardrooms turned into a make-shift catwalk. The stage was set in front of the angled glass panes of The Shard, mirroring the clouds and beauty of London.
The designers who were showcasing at this time were:
- Aywa London by Waqaas – Winning designer (Competition sponsored by Monsoori)
- Monsoori Official – Official Sponsor of Haute Arabia Modest event
- Aab Collection
- Duaa Boutique
- Noorsaab Accessories
- By Soufyan
Nisaa had an elegant catwalk of contemporary modest dresses for the modern Muslimah. If you look online here, you will notice that they are evening/semi-formal/party dresses. Brides will also look stunning in these outfit as shown below.
By Soufyan – Ahh yes! Loved the catwalk with his urban trendy jumpers and Tees which send out a loving political message for different causes like Gaza, Syria and Falestine! We LOVE Palestine – Viva la Palestina #PeaceOut
Mizaan & Noor Saab – Just wow! Noor Saab being very formal (that is formal in a stylish way) chic and classy. Mizaan taking the catwalk with their pooffy dresses, glitz and glam for all occasions.
Whilst sipping a glass of juice and enjoying lobster canapés with a forefront view of London, we were networking with like-minded people in the industry, who like us, were interested in creativity, modest fashion and enterprise.
It was interesting to learn about the perception of ‘modest’ fashion and designer’s interpretations of this through the clothing lines as show-cased on the catwalk.
It was a pleasure to win (VIP) tickets to a prestigious event – Thank you Haute Arabia! Our VIP tickets also contained a gift bag perk which unfortunately was not received. A few other paying visitors were also at a similar position. However, Haute Arabia reacted to this situation very well and maintained professionalism. I personally love businesses who deal with issues small/big in a professional customer-centric way.
Nonetheless, it was a prime location which offsets the experience; that is the purpose of this event- elegance of modest fashion and great guest appearances.
Looking forward to (hopefully) attending the Modest Fashion Awards this year (In shaa Allah – if God wills).